“We are very excited to launch our first sportsbook in the US and being able to give our customers in New Jersey a first-class sports betting experience. Kindred Group successfully secured a Casino Service Industry Enterprise License in New Jersey together with Hard Rock Hotel & Casino Atlantic City in 2018 and have since been preparing for this important step. The launch is part of the partnership with Hard Rock Hotel & Casino Atlantic City and follows the launch earlier this year of a full range of first-class casino products. The sportsbook launch will trigger the launch of a significant marketing push focused on the start of the new season. Three months after the online casino launch in New Jersey, Kindred Group (previously Unibet Group) launches its first US online sports betting offering under the Unibet brand.
